The Herd with Colin Cowherd THE HERD - Hour 3 - Dana White in studio!
Sep 9, 2025
Dana White, President and CEO of the UFC, dives into the highly anticipated Canelo vs. Crawford boxing match, emphasizing the excitement surrounding these major events. He shares his admiration for Mark Zuckerberg, calling him one of the most impressive individuals he's met. The discussion also highlights the evolution of boxing in the sporting world and the financial dynamics of promoting combat sports. White reflects on the transformation of Las Vegas into a top entertainment hub and the potential for unique live experiences.
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Live Sports Are Streaming's Leverage
- Dana White says streaming services need live sports because viewers must tune in at a set time.
- He views live sports as the leverage driving many streaming deals and network shifts.
Big Fights Resurrect Boxing
- Dana argues boxing revives whenever a big fight appears, unlike UFC's weekly schedule.
- He sees the Crawford–Canelo matchup as the kind of rare boxing event that reinvigorates the sport.
Plans To Build Boxing Talent Pipeline
- Dana describes plans to build a boxing league and a Contender-style series to develop undefeated prospects.
- He wants undercards to be compelling so fans show up for the full event, not just the main fight.