Don’t Pay For Brand Name— Get $300,000 in Equity Using This Method

Simon Loo is the founder and director of buyers agency House Finder, and is a buyer’s agent himself. His property portfolio is now worth over $11 million, with $6 million in equity, affording him the ultimate goal of financial freedom. He has a wealth of knowledge to share about property investment in general, with a current focus on southeast Queensland.

In this episode we delve into the benefits of buying in blue collar suburbs with lower socioeconomic statuses than their neighbours. While many people see a prestigious suburb as the more desirable option, Loo has found time and time again— especially amid the latest boom— that this is often not the case. After all, the difference between suburbs can lead to an extra $60,000 in equity, propelling you to expand your portfolio beyond your initial expectations. A self-confessed ‘stubborn buyer’, Loo explains how being unemotional in your suburb choice can generate over $300,000 in growth in just one property, rather than taking 10+ properties to achieve the same result. While a Besser block house may not be your first choice, Loo recommends giving it— and that slightly less fancy suburb next door— a crack.

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