Buzzcast 10 Podcasting Tips from 40 Years of Podcasting
Focus Listener Experience Over Downloads
- Focus on creating quality content that prioritizes listener experience over chasing download stats.
- Producing something that a hundred people truly love is better than aiming for mass appeal that many merely like.
Start Podcasting with a Cadence You Can Actually Keep
Pick a podcast publishing schedule that you can consistently maintain from the start. Every missed episode erodes trust with your audience, so it's important to realistically assess how often you can publish given your other life responsibilities.
Start conservatively and build up as the podcast grows. For example, Buzzcast started as a biweekly show because that was manageable, and shifted to weekly as the show gained traction.
Remember that recording, prepping, and editing all take significant time beyond just the recording itself. It's better to start with a slower cadence and increase it than to overcommit and burn out early. Seasonality or breaks can work if you maintain quality.
As Tom Rossi explains, if you pick a cadence you can't keep, you're more likely to quit. Focus on the health and sustainability of your podcasting habit over initial downloads.
Pick Sustainable Publishing Cadence
- Choose a publishing cadence that you can consistently maintain without burning out.
- Start conservatively and increase frequency only when you can sustain it long term.