I've long told Small Business Owners that they are subject matter experts at various areas of their own business. I've elaborated saying that they need to make content 365 days a year about their subject matter expertise.  When they roll their eyes at me and tell me that what they know about isn't interesting enough to make content out of, I reply "well, if people are paying for your services and keeping you in business, it must be interesting enough."  Business owners who don't create content on a daily basis expect immediate return on investment from their posts, and that's just not how it works.  Case in point, when you think of your blog and content creation strategy like a PR person, you will win. I've recently experienced multiple examples of this, one with a client getting on CNBC after a website redesign, SEO overhaul and content posting frequency increase by 10x over 9 months, and another, just recently when I was featured in Fast Company and on CBS 10 Tampa for an article I wrote THREE YEARS EARLIER!