Jennifer Sey, founder of XXXY Athletics and former CMO of Levi's, dives into the battle for women's sports protection. She discusses the viral 'Real Girls Rock' ad campaign that celebrates female athletes while tackling bullying. Sey critiques the implications of trans inclusion in women's sports, arguing it undermines biological women's achievements. The conversation also highlights Nike's hypocrisy in supporting female athletes, revealing mistreatment cases and the potential for change under investor pressure.
The recent executive order banning men from competing in women's sports reflects a growing public sentiment for protecting women's competitive spaces and rights.
Jennifer Sey's ad campaign 'Real Girls Rock' highlights the dedication of female athletes while illustrating the harassment they face, showcasing strong public support for women's sports integrity.
Deep dives
Impact of the Executive Order
The executive order banning men from competing in women's sports marks a significant moment in the ongoing debate about gender and athletics. This decision aligns with a growing public sentiment favoring the protection of women's spaces and activities, with many advocating for fair competition. Jennifer Say, who attended the signing, expressed her excitement about the progress made but also acknowledged that challenges remain. The ruling primarily affects federally funded institutions, yet many competitive sporting events, including private races like the Boston Marathon, have their own regulations that the order does not influence.
The Power of Public Messaging
Public reaction to messaging around the integrity of women's sports has gained momentum, particularly through ad campaigns launched by brands like XXXY Athletics. Say highlights a recent advertisement titled 'Real Girls Rock,' which emphasizes the dedication of female athletes while addressing the harassment they face for defending their rights. The ad gained significant attention after being shared by high-profile figures, showcasing that there is a strong audience rallying behind this cause. This response indicates a shift in public involvement, with supporters becoming more willing to express their dissatisfaction with current narratives surrounding gender in sports.
Challenges with Established Brands
Major brands like Nike have faced criticism for their inconsistent treatment of women and for promoting messages that contradict their actions. Say points out specific instances where Nike has neglected female athletes’ rights, including failing to support pregnant endorsers and creating a toxic environment for female employees. Despite the backlash, these corporations appear to ignore or downplay the concerns, thinking they can withstand the pressure from smaller competitors. However, increased scrutiny and public awareness could force these companies to reconsider their positions and embrace a more pro-woman stance, as consumers continue to demand accountability.
XX-XY founder Jennifer Sey exposes corporate hypocrisy, discusses her viral ad campaign, and explains why protecting women’s sports is a worthwhile battle. Get the facts first on Morning Wire.
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