Morning Wire Keeping Men Out of Women’s Sports | 2.8.25
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Feb 8, 2025 Jennifer Sey, founder of XXXY Athletics and former CMO of Levi's, dives into the battle for women's sports protection. She discusses the viral 'Real Girls Rock' ad campaign that celebrates female athletes while tackling bullying. Sey critiques the implications of trans inclusion in women's sports, arguing it undermines biological women's achievements. The conversation also highlights Nike's hypocrisy in supporting female athletes, revealing mistreatment cases and the potential for change under investor pressure.
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Executive Order Signing
- Jennifer Sey attended Trump's executive order signing, feeling thrilled about the potential impact on women's sports.
- She acknowledges the limitations of the order, emphasizing the need for continued efforts to change the culture and challenge governing bodies.
Brand Messaging and Impact
- Sey's brand, XXXY Athletics, aims to create cultural change and empower people to defend women's sports.
- Her ad campaign, including one targeting Nike, has gained significant traction, garnering millions of views and shares.
Call to Action
- Sey encourages people to take a stand and support the movement to protect women's sports.
- She believes that public pressure will force governing bodies and organizations to change their policies.