Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Feb 8, 2025
Jennifer Sey, founder of XXXY Athletics and former CMO of Levi's, dives into the battle for women's sports protection. She discusses the viral 'Real Girls Rock' ad campaign that celebrates female athletes while tackling bullying. Sey critiques the implications of trans inclusion in women's sports, arguing it undermines biological women's achievements. The conversation also highlights Nike's hypocrisy in supporting female athletes, revealing mistreatment cases and the potential for change under investor pressure.
10:48
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Quick takeaways
- The recent executive order banning men from competing in women's sports reflects a growing public sentiment for protecting women's competitive spaces and rights.
- Jennifer Sey's ad campaign 'Real Girls Rock' highlights the dedication of female athletes while illustrating the harassment they face, showcasing strong public support for women's sports integrity.
Deep dives
Impact of the Executive Order
The executive order banning men from competing in women's sports marks a significant moment in the ongoing debate about gender and athletics. This decision aligns with a growing public sentiment favoring the protection of women's spaces and activities, with many advocating for fair competition. Jennifer Say, who attended the signing, expressed her excitement about the progress made but also acknowledged that challenges remain. The ruling primarily affects federally funded institutions, yet many competitive sporting events, including private races like the Boston Marathon, have their own regulations that the order does not influence.
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