People Magic: How to Build a $1M Community How to Charge for a Course
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May 15, 2025 Discover the art of pricing for impactful courses and memberships. Learn how to create a price that reflects real transformation and the value of results. The discussion dives into strategies for high-ticket pricing, suggesting a range of $1,000 to $2,000, and emphasizes the importance of community involvement in business growth. Gina also shares insights on integrating new offerings while keeping member engagement high. Tune in for tips on building a thriving community!
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High-Ticket Course Pricing
- Charging $1,000 to $2,000 for a high-ticket course is common when clear, quantitative results are evident.
- People value courses that lead to tangible outcomes, like raises or skills improvement.
Successful Membership Launch
- A community launched a $48/month membership and grew to over 100 members with great engagement.
- This led to nearly $60,000 in annual incremental revenue from the base membership alone.
Membership vs Course
- Differentiate membership as ongoing versus courses as having a start and end.
- Consider adding courses, challenges, or live events as separate offerings alongside memberships.