Email marketing can be a tricky beast. It's more than just making sure you have an email list that you're spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding them to the point of unsubscribing.
Jessica Best has taught businesses how to do email the right way. Her decade of experience in email and digital marketing has allowed her to strategize for a diverse audience, while helping businesses improve their return on investment.
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The Agents of Change Digital Marketing Podcast