Side Hustle School Ep. 3185 - Q&A: “How can I sell an Amazon-only FBA brand for top dollar?”
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Sep 20, 2025 Thinking of selling an Amazon-only FBA brand? Discover how to enhance your business valuation by adding a Shopify channel and capturing customer emails. Learn about reducing channel risk and the impact a 90-day tune-up can have on your sale price. This discussion is packed with actionable insights for maximizing profits on your venture.
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Boise Seller Faces Channel Risk Questions
- A listener from Boise built an Amazon FBA store earning about $7,000 monthly that relies 100% on Amazon.
- The seller is exploring an exit but faces buyer concerns about channel risk and Shopify diversification.
Add A Direct Sales Channel
- Do create a basic Shopify site to add a sales channel and capture customer emails.
- Do include warranty insert cards or VIP coupons in shipments to collect contact info off-Amazon.
Channel Risk Lowers Valuation
- Buyers focus on weaknesses like platform dependence and use them to negotiate lower prices.
- Aggregator buyers pay lower multiples (roughly 2–3 years profit) for Amazon-only brands.
