Why is Hard Work Not Paying Off? The Performance Paradox with Eduardo Briceño

Embedding a Growth Mindset: From TED Talks to Culture Change | Eduardo Briceño on Level Up Creators

In this episode of Level Up Creators, Amanda sits down with Eduardo Briceño — author of The Performance Paradox, TED speaker with 9M+ views, and co-founder of Mindset Works alongside Dr. Carol Dweck. Eduardo is one of the world’s foremost voices on growth mindset, performance, and learning-driven cultures, helping Fortune 1000 companies shift how they lead, learn, and innovate.

Together, we explore what it really means to build learning organizations, how to balance the performance zone and the learning zone, and what leaders must do differently if they want to keep up with the pace of change. We also dig into Eduardo’s personal backstory—from burnout in VC to global keynote stages—and how he’s building the next chapter of his work through the MRR Accelerator.

🎯 In this episode, you’ll learn:

✔️ What a growth mindset really is—and what it isn’t

✔️ Why many organizations unknowingly operate in a “fixed mindset” culture

✔️ The performance paradox: why more doing ≠ more progress

✔️ How to embed learning habits that actually stick

✔️ What separates Microsoft’s culture from most of its competitors

✔️ The real reason people burn out (and how Eduardo avoided it in his second act)

✔️ What it takes to scale thought leadership into a business model with recurring revenue

If you’re a founder, thought leader, or executive thinking about how to build a resilient, future-ready organization, this conversation will leave you with both vision and tactics.

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🧋 Amanda Links:

Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/

Website → https://welevelupcreators.com/

Newsletter → https://newsletter.welevelupcreators.com/

🔗 Eduardo Briceño Links:

Website → https://www.briceno.com

LinkedIn → https://www.linkedin.com/in/eduardo-briceno/

Free PDF: 5 Strategies to Foster a Growth Mindset → https://briceno.com/newsletter/

📕 Book: The Performance Paradox → https://www.penguinrandomhouse.com/books/671929/the-performance-paradox-by-eduardo-briceno/

🚀 Ready to build a scalable, custom-fit business with recurring revenue—guaranteed?

Apply to the MRR Accelerator → https://www.MRRAccelerator.com

👇 Drop a comment: What resonated with you most—growth mindset, the learning zone, or the performance paradox?

🔔 Like, subscribe & turn on notifications for more founder stories and growth frameworks.

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