Really? no, Really? cover image

Really? no, Really?

The Magic Words that Change Minds, Win Arguments, and Gain Influence!

Dec 17, 2024
38:23

In today’s episode, our guest, Dr. Jonah Berger, a Wharton School professor, best-selling author, and world-renowned expert on word of mouth, and consumer behavior…discusses with Jason and Peter, how his cutting-edge research, revealed the six types of words that can increase your impact… in every area of your life!

These are the “magic words” that salespeople use to convince clients to buy, customer service reps use to increase satisfaction, lawyers use to persuade juries, and you can use, to motivate people do things they otherwise wouldn’t do! 

And by the end of this episode, you’ll understand how, by simply altering your words, you can increase your persuasiveness…by 30%!!!    Really, no Really!

IN THIS EPISODE:

  • The 6-types of Magic Words.
  • Why Dr. Berger decided to study the power of words.
  • The astounding difference between “helping” and “being a helper.”
  • Why appealing to our identity is more persuasive than asking for an action.
  • The power of evoking certainty.
  • Revealing the science of contagion.
  • Using language to intentionally manipulate – is that a good or bad thing?
  • The difference between “should” vs “could” in motivating creative problem solving.
  • What really happens when we ask people for advice.
  • What’s the difference between saying a movie, “was good” as opposed to “is good”?
  • Googleheim: What were the first ever words?

***

FOLLOW DR BERGER:

Website: jonahberger.com

X: @j1berger

***

FOLLOW REALLY NO REALLY:

www.reallynoreally.com

Instagram

YouTube

TikTok

Facebook

Threads

X

See omnystudio.com/listener for privacy information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode