#429 Elevating the Lows, Soaring the Highs: Jess Sepel's Vision for JSHealth

Jess Sepel and her husband and CEO Dean Steingold co-founded JSHealth Vitamins. Jess has been open about her struggles with food, body dysmorphia, and negative body image through her blog since her early 20s. What started as a personal narrative in 2012 has transformed into a successful wellness brand.

JSHealth Vitamins offers a range of popular products, such as Hair + Energy, Skin + Digestion, Detox + Debloat, and Vitality X + Collagen. However, the brand faced a crucial moment in late 2022 when the TGA issued a $26,640 fine for unlawful advertising. This incident highlights how Jessica dealt with this setback, protected the brand and collaborated with her team to overcome it.

Explore Jess' marketing strategies, her thoughts on the ever-changing wellness market, and the art of differentiation in this competitive industry.

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