PASTOR Masterclass

17 snips

Dec 10, 2023

Learn how to effectively use the PASTOR framework for sales copywriting. Understand the key components needed for successful product or idea selling. Explore elements of the framework, highlighting transformation and possibilities. Maximize sales copy effectiveness by including a guarantee and creating urgency.

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Introduction

00:00 • 2min

The PASTOR Framework for Sales Copywriting

02:22 • 5min

Exploring Elements of a Pastor Copywriting Framework

07:18 • 5min

Maximizing Sales Copy Effectiveness

12:06 • 3min

The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass. Listen carefully, put these concepts to work, and you WILL sell more of your stuff.

Key Insights

A review of the PASTOR Framework®
Diving Deeper ... Talk to your "Right-Fit" client
KNOW Your Person as well as possible, then talk to THEM, not to a group - Describe THEIR problem
Describe the Pain as they perceive it
What's going to happen if the problem (the Pain) goes unsolved?
Show them what's possible when the problem is solved
Tell them the story of Why they should listen to
Describe your experience...tell the story of how you discovered the solution
Show the transformation that happened for you (AND share the stories of others when you have them)
Paint the picture of possibility - What would their life look like once your product has solved their problem
Always focus on the benefits - Even if the offer
Reframe the objections as questions...and answer them
What are the reasons they should act Right NOW?
Explain the cost of waiting
Don't forget to actually ASK for the Sale

Video and Transcript

https://www.rayedwards.com/643

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