In this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing.

Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like Excel. But it takes more than a tool to realize true productivity gains. Real results require that companies invest in task- or process-specific AI solutions.

In another key insight, Andre dropped a bomb, offering that “Generative AI has a deflationary effect on personalization.” His comments revolve around the cheapening of personalization around singular human behaviors. As a result, generated content hangs on singular life points that turn off customers more than engage them. Listen to the whole episode to get a thoughtful view of AI’s impact on sales and marketing.

Chapters

00:00 Start

02:53 Generative AI as an impact event on sales and marketing

08:17 Evolution of sales development representative (SDR) role and AI’s impact on the position

14:43 Changes in marketing leadership and technology, including the CMO role

17:36 AI and machine learning in marketing and how it works with generative AI

24:50 Google's potential acquisition of HubSpot, and the challenges for incumbent big tech companies adapting to AI

29:57 Personalization is getting deflated, and it needs to become more relational

About Andre Yee and Tiga.AI

Andre Yee is the Founder of Tiga.AI, a company that actively prospects leads for companies by learning details about your target accounts and contacts at scale. He is also the founder and former CEO of Triblio, which he led to successful exit to International Data Group (IDG), a global B2B media and data company. Prior to founding Triblio, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Before his time at Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.

Connect with Andre:

• Visit www.tiga.ai for more information or to request a demo
• Connect with Andre Yee on LinkedIn

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