Lauren Clinnick is the CEO and co-founder at Lumi Interactive, an Australian, female-founded mobile game studio focused on games that make the world a kinder place. With a focus on social connection and well-being, their latest plant-focused title Kinder World is in development for iOS and Android for a global release in late 2022. Lauren shares her journey, failures, and learning building the game company. She shares how she approaches game development as a marketer exploring platforms like Tik Tok, leveraging the community of the game, getting a deep understanding of the audience, and understanding subculture trends. She shares their fundraising journey, their hurdles as a fully female-founded team, and how they iterated their pitch to finally find the best partner to support their mission and purpose.

Thank you to our sponsors.

Game Refinery: https://info.gamerefinery.com/riseandplay to get a free product tour. Build better games + live events with leaner teams.

Appodeal: https://appodeal.com join the all-in-one growth platform for mobile app creators of any size.

Don't forget to subscribe to Rise and Play: https://www.riseandplay.io

Read more about Kinder World and open positions at Lumi Interactive: https://jobs.polymer.co/lumiinteractive

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit riseandplay.substack.com

50. Building A Kinder World - with Lauren Clinnick