Curious Business: Insights for B2B Growth

How AI Will Reshuffle The Economy with Sangeet Paul Choudary

Sep 10, 2025

In this discussion, Sangeet Paul Choudary, a renowned author and strategist to Fortune 500 companies, shares insights from his book 'Reshuffle'. He reveals how AI is reshaping business models, urging a shift from task optimization to system reimagination. Choudary emphasizes the importance of understanding AI’s true value beyond hype and highlights how innovators are leveraging AI to gain competitive advantages. He also stresses the need for educational reform to prepare the workforce for rapid changes in the job market. Intriguing parallels between teamwork and AI enhance the conversation.

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INSIGHT

From Task Optimization To System Design

AI shifts focus from speeding up tasks to reimagining entire systems and industry logic.
Think systemically about jobs, workflows and industry boundaries when adopting AI.

INSIGHT

Hype Is Capital-Seeking Attention

Hype cycles intensify because capital chases attention and creates FOMO around far-out goals.
Promises of AGI often serve to attract capital for building enabling infrastructure rather than immediate truth.

INSIGHT

AI As A Map Of Reality

The value of AI lies in its representation of reality, not its human likeness or consciousness.
Like Google Maps, AI reshapes decisions and systems by changing how stakeholders see the world.

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How do we move beyond AI hype to take advantage of the real opportunities? Who’s using AI well already, how does it reshape reality and who can we learn from? What happens when AI upsets your value chain and how can you maintain your competitive advantage?

In this episode of Curious Business, Stephen Morris welcomes Sangeet Paul Choudary, renowned author and business strategist to Fortune 500 companies. They explore the themes in Sangeet’s latest book - Reshuffle - and dive into what AI really means for individuals, businesses and industries. Fuelled by keen insights and profound understanding, Sangeet highlights the foundational shifts occurring from task-centric to system-centric views, and gives leaders a framework to rethink their strategies and reimagine their organisations to take advantage.

Listen to this episode to find out:

How AI is shifting focus and why we should be looking beyond optimising tasks to reimagining entire systems
Why the hype around GenAI isn’t unique but why it might, however, be distracting us from what really matters
The often surprising exemplars who are using AI to restack the odds in their favour, and the two reasons imcumbents typically struggle
How AI turns previously scarce information into abundant knowledge, and how to find value in what is scarce and defensible
What skills are crucial for the transition to an AI-driven economy - and what can we learn about commoditisation from performing magicians?

Buy the book (affiliate link):

https://amzn.eu/d/dw4CfN4

Connect with Sangeet on LinkedIn:

https://www.linkedin.com/in/sangeetpaul

Sign-up for updates on Reshuffle and Sangeet’s thinking on Substack:

https://platforms.substack.com/

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Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and ideas to help you think differently about your business and marketing.

My name is Stephen Morris. I help start-ups and scale-ups gain clarity, take action and ignite real momentum in their marketing and pipeline generation. If you'd like to know more, book a discovery call or sign-up for my monthly newsletter - The Prompt.