Today, Explained Beige, don't kill my vibe
69 snips
Jan 10, 2025 
Alexandra Roberts, a law and media professor at Northeastern University and expert in intellectual property, joins the discussion on the heated legal battle between two Amazon influencers. They explore the fallout from accusations of style copying, shedding light on the implications for originality in the influencer space. The conversation dives into the complexities of copyright, the 'clean girl' aesthetic, and the anxieties that creators face in the age of social media algorithms. Roberts offers insights into how this lawsuit could shape future content creation and influencer marketing.
AI Snips
Chapters
Transcript
Episode notes
Amazon Influencer
- Sydney Gifford, a 24-year-old influencer, primarily partners with Amazon.
- She earns through affiliate links on her popular Instagram and TikTok videos showcasing a beige aesthetic.
Copying Allegations
- Sydney Gifford accuses Alyssa Sheel of copying her "vibe," including video style, product promotion, and appearance.
- Gifford claims this impacts her earnings by confusing followers and diverting sales.
Clean Girl Aesthetic
- Both influencers embrace the "clean girl" aesthetic, characterized by beige/neutral tones, minimalist decor, and a polished appearance.
- This popular online trend raises questions about the uniqueness of individual influencer styles.