EP95 - Building an Authentic Personal Brand That Converts Guests into Loyal Bookers with Amber Hurdle

"Your personal brand is what people are saying about you when you're not in the room."

In this episode of the Booked Solid Show, Gil sits down with Amber Hurdle—brand strategist, keynote speaker, author, and former Gaylord Hotels executive—to explore why personal branding isn't just for influencers. It's the foundation of trust that converts lookers into bookers.

Amber breaks down how short-term rental hosts and property managers can leverage psychology and neuroscience to build authentic brands that attract ideal guests, command premium rates, and create lasting loyalty. From her celebrity event planning days with Sony Music and Jessica Simpson to leading the internal rebrand when Marriott acquired the world's largest hotel property, Amber brings decades of hospitality expertise to help you stop hiding behind a logo and start building a business that books direct.

Whether you manage two properties or two hundred, this conversation will shift how you think about showing up for your guests—and why it matters more than ever.

Connect with Amber:

• 🌐 Website: amberhurdle.com
• 💼 LinkedIn: linkedin.com/in/theamberhurdle
• 📸 Instagram: @theamberhurdle
• 📘 Facebook: facebook.com/AmberHurdleFan