James Governor, co-founder of RedMonk, shares insights from his journey in tech analysis. He highlights how developers are now pivotal influencers in technology choices. The discussion touches on why RedMonk favors qualitative insights over metrics and the evolving role of analysts. James recounts a humorous moment when he credentialed Corey on Twitter and emphasizes the importance of inclusivity in tech. They also delve into the unique dynamics of intimate conferences that foster meaningful connections and support for emerging talents.
RedMonk's unique approach emphasizes understanding developers' qualitative insights, recognizing their significant influence in modern technology adoption beyond traditional budgets.
Events like Monktoberfest prioritize inclusivity and meaningful interactions, fostering a diverse tech community while advocating for underrepresented voices and mentorship.
Deep dives
The Shift in Industry Analysis
RedMonk distinctly approaches industry analysis from the perspective of practitioners rather than purchasers, highlighting the growing influence of developers in decision-making processes. This perspective challenges the traditional top-down function of technology adoption, wherein permissions were required to utilize particular resources, often resulting in delays and unsatisfactory selections. In the contemporary landscape shaped by open-source and cloud platforms, developers are increasingly seen as pivotal to driving innovation and efficiency. RedMonk aims to understand and analyze the choices that developers make while seeking to enhance their effectiveness within organizations.
Developers as Influencers, Not Decision-Makers
While recognizing the significant role developers play in influencing technology adoption, it's emphasized that they often do not control large budgetary decisions, especially in scenarios involving substantial contracts with cloud providers. Companies are more aware than ever of the need to cater to developers' desires and requirements to foster productivity and creativity, which can lead to better business outcomes. The focus has shifted towards understanding what tools developers want to use and how to support their growth and happiness within the organization. Recognizing that supportive environments are essential for retaining top talent, organizations strive to align their strategies with the needs of developers.
The Importance of Inclusivity in Tech Events
Monktoberfest and similar events organized by RedMonk emphasize creating an inclusive atmosphere, attracting a diverse range of participants through curated experiences. By prioritizing intimate settings and meaningful interactions, these events foster genuine connections among attendees, contributing to the overall vibrancy of the community. The focus on diversity and inclusion is complemented by initiatives to support underrepresented groups through sponsorships and accessible programs. By ensuring that all voices are welcomed in tech discussions, these gatherings aim to enrich the industry as a whole.
Leveraging Privilege to Empower Others
Acknowledging the privilege inherent in their positions, both speakers advocate for sharing that privilege to uplift others in the tech community. Helping others not only fosters a sense of goodwill but also contributes to a healthier work environment, wherein individuals feel driven to support one another. The dialogue highlights the importance of intentional inclusivity and entering the industry with an open mindset to welcome new perspectives. By recognizing the power of mentorship and actively seeking to help others grow, individuals contribute significantly to creating positive change in the tech landscape.
On this Screaming in the Cloud Replay, Corey is joined by James Governor, co-founder of RedMonk. In this throwback, they discuss how RedMonk is different from traditional analyst firms. You’ll also learn how Corey and James met, how James credentialed Corey as a bona fide industry analyst on Twitter, and how anyone can be an analyst in theory. Beyond that, James explains the mindset required to give advice as an analyst, what attracted him to becoming an analyst in the first place, and why RedMonk focuses on the qualitative instead of the quantitative.
Show Highlights
(0:00) Intro
(0:29) The Wiz sponsor read
(1:31) What lead James to become an analyst and founding RedMonk
(4:36) Why James believes developers are the “ new monarchmakers”
(10:06) Recounting the time James credentialed Corey as an analyst on Twitter
(12:24) Who and what are analysts?
(17:44) The woes of rage-driven development
(21:01) The Wiz sponsor read
(21:55) Why Corey thinks James is a model Twitter user and advocate
(25:23) What makes RedMonk’s industry events stick out from everyone else
(35:15) Why James habitually changes his name on Twitter
(36:45) Where you can find more from James
About James Governor
James Governor founded RedMonk in 2002 with Stephen O'Grady. They focus on developers as the real key influencers in tech. Understanding that people choose technology because of gut instincts not facts per se. As an ex-journalist, James has managed teams and news agendas in the weekly publication grind. He has also been IBM and MS watcher since 1995.