The podcast discusses the upcoming White House AI executive order and its potential impact on testing and model evaluation. They also cover AI's influence on business models and advertisements, recent developments in the chip industry, and global AI policy updates.
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Quick takeaways
The White House AI executive order will set new standards for testing and model evaluation, using the power of government procurement.
AI advancements in advertising are improving digital platforms, with personalized native ad formats and AI-powered image generation tools.
Deep dives
White House Executive Order on AI
The White House is expected to release its AI executive order on Monday, which will require advanced AI models to undergo assessments before being used by federal workers. Federal agencies like the Defense Department and Energy Department will conduct assessments to determine how AI can enhance cyber defenses. The executive order may also ease barriers to immigration for highly skilled workers. The aim is to lead by example and encourage other departments to leverage AI while addressing potential risks and biases.
AI's Impact on Advertising
AI is becoming increasingly important for big tech giants like Google and Meta in their ad businesses. Google announced they are experimenting with ad formats better suited for generative AI-powered search, with a focus on personalized native ad formats. Amazon has rolled out AI-powered image generation tools to help advertisers create more effective campaigns. AI-generated images, when placed in lifestyle contexts, have shown a significant increase in click-through rates. The AI advancements in advertising are contributing to the growth and improvement of digital platforms.
AI Chip Shortage and Policy Discourse
Companies like ScentML are raising funds to address the AI chip shortage by training AI systems to operate more efficiently, potentially speeding up processing times by 8x. Intel, facing competition, is shifting its strategy and offering specialized software and services to help companies build chat GPT-like apps. The US export restrictions on advanced chip manufacturing machines aim to prevent China from gaining access to advanced chips. The US government sees the chip shortage as a significant issue with geopolitical implications. Meanwhile, the EU struggles to pass its AI Act, with debates around regulating foundation models and differing opinions on compliance for smaller projects.
The Biden Admin's long promised AI executive order is coming Monday and it seems like it will use the power of government procurement to try and set new standards around testing and model evaluation. Before that on the Brief: AI and ads plus updated knowledge for ChatGPT.
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