61. Jonathan Stark's advice on selling your expertise—not your hands—for the first time

I interviewed Jonathan Stark today for a new podcast I'm creating. 

The focus of the podcast is to help marketing freelancers, consultants, and agency owners package and sell their expertise, not their hands, in an effort to create leverage and scale. 

And Jonathan is a wealth of knowledge on this subject. 

Right before the interview ended, I asked him what his best advice would be to someone who wants to sell their expertise as a product or advisor (vs. implementor) for the first time.

His advice was similar to mine but a bit different. 

He suggested that, instead of building a whole business around your idea, you could start by selling a specific product or service around it and see if it sticks. 

It could be under your own brand or on it's own site. But it would be small and specific, which is interesting to me. 

I'll post the full recording for you soon as a member of this group while we wait for the podcast to be released, but I thought it was interesting to share this approach in the meantime.

Are you thinking of starting something new? Let me know in the comments what your plan is!

Yours,

—k

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