“Everything we do just goes back to helping, and if we just do that authentically we know that…the value will come back to us.”

Chelsea is a former journalist turned empathy-driven marketer who leads content marketing at Lavender. Her 11+ year career spans diverse industries, from agencies to publishing, branding to SaaS. She draws on her multi-faceted experience and journalistic roots in her content approach and principles, which are hyper-focused on human-centered marketing.

She was also the Director of Content Marketing at Chili Piper back in 2022.

Questions and topics we covered include:

• When is the right time to do a career pivot?
• The competitive advantage journalists have when switching over into a marketing career.
• Should marketers be worried about AI replacing them? (Here’s where Chelsea explains what Human centered-marketing and AI looks like)
• The evolution of content marketing teams this year…
• When to recruit content marketers and Chelsea’s approach to recruiting
• How B2B organizations can dive into the world of video
• How the Lavender team uses Lavender
• How to scale engagement on LinkedIn when growing a personal brand?

And more!

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Say hi to Chelsea on Linkedin - https://www.linkedin.com/in/chelseacastle/

Say hi to Chelsea on Twitter - https://twitter.com/ChelseaCastle

Connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Check out Lavender here - https://www.lavender.ai