
The People of Digital Marketing
Your Marketing Career Will Be Transformed By AIš with Chelsea Castle - Episode #125
āEverything we do just goes back to helping, and if we just do that authentically we know thatā¦the value will come back to us.ā
Chelsea is a former journalist turned empathy-driven marketer who leads content marketing at Lavender. Her 11+ year career spans diverse industries, from agencies to publishing, branding to SaaS. She draws on her multi-faceted experience and journalistic roots in her content approach and principles, which are hyper-focused on human-centered marketing.
She was also the Director of Content Marketing at Chili Piper back in 2022.
Questions and topics we covered include:
- When is the right time to do a career pivot?
- The competitive advantage journalists have when switching over into a marketing career.
- Should marketers be worried about AI replacing them? (Hereās where Chelsea explains what Human centered-marketing and AI looks like)
- The evolution of content marketing teams this yearā¦
- When to recruit content marketers and Chelseaās approach to recruiting
- How B2B organizations can dive into the world of video
- How the Lavender team uses Lavender
- How to scale engagement on LinkedIn when growing a personal brand?
And more!
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Say hi to Chelsea on Linkedin - https://www.linkedin.com/in/chelseacastle/
Say hi to Chelsea on Twitter - https://twitter.com/ChelseaCastle
Connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/
Check out Lavender here - https://www.lavender.ai