Optimizing water use to combat climate change

According to environmental reporting non-profit CDP, global water use, storage, and distribution contribute to 10% of global greenhouse gas emissions. By optimizing water management, industrial facilities could reduce water consumption by up to 44%, trim energy use by up to 22%, and reduce corporate greenhouse gas emissions by up to 12%. Next Door, a neighborhood social network, focuses on local businesses by providing a platform for small businesses to connect with their communities. This model aims to help businesses reach customers at a time when privacy changes, economic downturns, and advertising slowdowns pose challenges to other social platforms. Small and medium-sized enterprises, or SMEs, are finding Next Door helpful in connecting with local customers amidst the changing landscape of advertising. Next Door emphasizes the importance of local businesses and providing opportunities to give back to the community. Walmart is one such company finding value in targeting local customers through Next Door's platform. Advertisers, both local businesses and larger national or global brands, are adjusting their marketing strategies and focusing on performance-based marketing to drive sales. While advertising spending is subject to economic fluctuations, with downturns typically resulting in reduced spending, advertising remains a crucial component of businesses' revenue generation. Next Door places a strong emphasis on supporting local businesses and cultivating a trusted community experience.