E72: William Jones On Publishing The Next Great Story

In this episode, James talks with William Jones, Editor-In-Chief of Independent Agent Magazine. 

To learn more about IA Magazine and subscribe to receive your copies, visit https://www.iamagazine.com/

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Episode Highlights:

• William shares his background and what led him to his current position as Editor-in-Chief of Independent Agent magazine. (2:56)
• William mentions that he is from the UK originally and explains that Queen Elizabeth has been a great true leader and deserves a lot of credit. (8:12)
• William shares that being an influential journalist takes a lot of responsibility, but it is where success comes from. (12:56)
• William discusses how he writes and edits articles, and how he ensures that he writes something new that hasn't been written before. (17:38)
• James explains that he decided to write a book because he didn't want to keep brilliant ideas to himself. (25:34)
• William shares that no one gets rich by being a writer, and the only goal of writing is to share great ideas and mentorship with others. (29:22)
• William discusses the setup he had with his sales staff during COVID, and how he was able to produce great magazine material despite the challenges. (37:35)
• William believes that being a member of the BIG I has many advantages, including employee benefits programs and independent agency coverage. (41:40)
• William mentions that the BIG I works towards ensuring that independent agents are protected by national laws and state laws. (46:33)

Key Quotes:

• "We write a lot about the community involvement of independent agents, both on a local level, with schools and churches, or whatever that might be. Independent agents are giving people." - William Jones
• "I'd have worked really hard to actually be paid to write and to edit. So, you know, when the opportunity presented itself, I did see it as a chance for myself to make all that hard work pay off." - William Jones
• "I think the need to bring in young talent and to keep basically the overall talent pipeline moving is going to continue to be something." - William Jones