Why can't multinationals like KFC source their ingredients locally? A shortage of fries at KFC restaurants in Kenya has led many to call for a boycott of the chain after it transpired that the company imported all of its potatoes, despite them being abundantly grown in the country. Potatoes are Kenya's second-most consumed crop after maize, and are cultivated mostly by small-scale farmers. As Covid hits global supply chains and words like sustainability and climate gain greater importance, is it time for multinationals to start looking closer to home for their goods? Kathambi Kaaria is a climate change and sustainability advisor in Nairobi and comes from Meru, a potato growing region of Kenya. She told Tamasin Ford that when KFC arrived in the country eleven years ago she tried to supply them potatoes. Leonard Mudachi, the CEO of a Kenyan restaurant management company Branded Restaurants Africa Ltd, said he wasn’t surprised to learn that KFC imports its chips but does think that multinational companies should start scrutinizing how and where they get their produce from. John Quelch is the Dean of the Miami University Herbert Business School in the United States. He told Tamasin that the issue for a major international brand is the quality and consistency of locally sourced produce and that one mistake by one supplier can lead to a massive fallout for the companies.

(A boy looks at potatoes for sale in a market in the Kibera slum in Nairobi, Kenya; Credit: Spencer Platt/Getty Images)