554: Eric Siu | Leveling Up How to Master the Game of Life

Feb 28, 2021

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Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic.

He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up.

I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself.

Things you will learn in this episode:

[00:01 - 07:26] Opening Segment

I introduce today’s guest Eric Siu
Founder and CEO of ClickFlow
Podcaster
Digital marketing expert
Be sure to check out guestio.com and start booking
Eric shares a bit about his book and what to expect
Available as of Feb 24th, 2021
Acquiring power-ups in life
The wealth ladder
The game as life
Link below
Eric’s background
Feeling like a failure as a kid
Into gaming
No interest in school
The lessons learned from games

[07:27 - 14:36] Failing Up; Mastering the Game of Life

Combining the lessons learned and applying it to business
Eric’s experience in negotiating deals
Failing your way up
How Eric formed his marketing skills
Getting hooked on digital marketing
Consuming content through books
Failing constantly
The beauty of business - hitting the home run
You just have to get it right once
Taking the time to turn things around
Reinvesting

[14:37 - 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel

Eric breaks down the best marketing channels to focus on
Strategy is not the goal
Diagnose your unfair advantage
Executing tactics with strategy
Eric talks about channels to look for
Clubhouse
Leveraging Twitter
Algorithm strength of TikTok
LinkedIn organic strength
What works best for what you want to achieve

[20:34 - 29:27] Closing Segment

Who you know or what you know?
Who - the power of peer groups
Learning and teaching
The network effect
One relationship that changed everything
Experience with hiring someone
Finding someone at a conference
ThE RaNdoM RoUnD
How to reach out to Eric
Links below
Final words

Tweetable Quotes:

“The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end, you continue to play the game… for me, business is the ultimate game.” - Eric Siu

“At some point you get so numb to failure, it’s the ticket to success.” - Eric Siu

“If you want to go far you go with a team, if you want to go fast you go alone.” - Eric Siu

Resources Mentioned:

Connect with Eric on LinkedIn, Twitter, YouTube, and Instagram. Be sure to visit https://www.levelingup.com/ to learn more.

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