In Episode 58 of “The Trusted Advisor,” the RSPA’s Jim Roddy connects with John Bachanov, CEO of cannabis ISV Appspensary, and Oscar Alvidrez, Business Development Manager for Custom America, about selling technology to cannabis dispensaries. They discuss key differences between selling to dispensaries vs. traditional retailers, the best contact sources, how to earn a first meeting with the dispensary decision maker, and where the cannabis channel is heading.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

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Entering the Cannabis Vertical – Where Should VARs Start?
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RSPA Trusted Advisor Ep. 58: How to Sell Technology to Cannabis Dispensaries