Strategic Growth and Innovation: Damion Hendrickson of AGF Investments on Navigating the U.S. Market

In this episode of The Rainmaker Podcast, host Dan DiDomenico sits down with Damion Hendrickson, Managing Director of AGF Investments’ U.S. business. The conversation delves into the strategic initiatives that Damion has spearheaded since joining the firm, particularly focusing on expanding the firm's presence in the U.S. market. With over 30 years of experience in investment distribution and financial services, Damion brings a wealth of knowledge from his time at Fidelity Investments, BNY Mellon, and HSBC Global Asset Management.

The discussion begins with an introduction to AGF Investments, a 67-year-old Toronto-based firm, and its goal of expanding its reach in the U.S. Damion explains how he has been tasked with accelerating the growth of its U.S. business, particularly through strategic partnerships and enhancing distribution across key intermediary channels. He shares insights on how AGF Investments has adapted its offerings in the U.S. market, shifting toward separately managed accounts (SMAs) and model portfolios while streamlining the firm's fund lineup to focus on one key ETF offering. This shift has allowed the firm to stay competitive in a crowded market and to deliver new investment strategies quickly through strategic partnerships.

Damion highlights the importance of innovation and adaptability in sales and distribution, emphasizing the need to stay ahead of industry trends. He shares his approach to building a collaborative team culture at AGF Investments, where salespeople work together rather than in competition, focusing on understanding client needs and delivering tailored investment solutions. This collaborative approach, combined with a clear strategic direction, has been key to the firm’s success in the U.S. market.

Throughout the episode, Damion offers valuable advice for both seasoned sales leaders and those new to the industry. He stresses the importance of being a student of the business, continuously learning and adapting to changes in the market. He also highlights the value of building strong relationships and leveraging data to enhance sales processes and client interactions.

The episode wraps up with Damion reflecting on the challenges of staying current in a rapidly evolving industry and the importance of finding key partners to drive growth. His insights provide a deep understanding of what it takes to build and lead a successful sales organization in the competitive world of investment management.

Listeners are left with a clear sense of the strategic vision driving AGF Investments' U.S. expansion and the leadership qualities that Damion brings to the table, making this episode a must-listen for anyone involved in sales, distribution, or investment management.