NDPNDNT Podcast WE BACK: Spotify's New Feature + Q&A #6
Mar 24, 2023
Spotify's new Discovery Mode is a game-changer for independent artists, boosting their visibility in personalized playlists for a fee. The discussion dives into its ethical implications and potential biases, alongside personal stories of its impact. Tips on overcoming writer's block reveal creative techniques like mumble melodies. They also explore the importance of branding authenticity in today's music landscape, plus strategies for leveraging YouTube Shorts and social media to connect with fans and navigate digital challenges.
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How Spotify Discovery Mode Works
- Spotify's Discovery Mode boosts your song by pushing it into an algorithmic playlist for more streams.
- It takes a 30% cut only on streams that you wouldn't have gotten otherwise from this promotion method.
Graham's Listener Spike Case
- Graham, a producer friend, doubled his daily listeners from 25,000 to 50,000 after hitting Discovery Mode.
- This resulted in a significant spike in daily streams, showcasing Discovery Mode's powerful impact.
Fair Revenue Model Explained
- Discovery Mode only takes 30% from streams directly originating from it, and if listeners save songs to their playlist, artists get full revenue.
- This clarifies how the revenue cut is fair and limited to the paid discovery-driven streams.