The Near Memo When to ask for reviews, Is SGE a headfake? Is Apple Vision the next platform?
When should you ask for reviews?
Common wisdom in the world of reputation management is that you ask for reviews immediately following a client transaction. Research from the University of Nevada seems to indicate otherwise. But like many things in marketing, it depends. It depends on your demographic, your product or service and likely on the relationship you have with your customer. Test it, is the best advice.
Is Google SGE a headfake?
With the rollout of Google Search Generative Experience (SGE) Google seems to have staunched the flow of the movement to Bing. But the product is flakey, shows sometimes and not others, provides mediocre results and is generally an unsatisfactory experience. Was this just a way to keep users and Wall Street on board until Bard is integrated with apps and they can better deliver on AI in search?
Apple Vision Pro - Truly a vision - With the high price & the size it is easy to be skeptical of Apple’s Vision Pro. Reports from actual users paint a different picture, one of a desktop replacement that seems to provide a metaphor for the next generation of computing.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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