

E32: Apple GPT and X Marks the Super App
In E32, hosts Mike Boland and Charlie Laughlin break down recent developments from Apple and Twitter – Apple’s latest AI moves plus X’s (née Twitter) “everything app” ambitions.
Mike shares his thoughts on Apple’s foray into conversation AI via Apple GPT. We debate whether this may finally (and thankfully) spell the end of Siri.
Charlie argues that superapps fare much better in emerging markets, while consumers in North America do not seem to be clamoring for one app that does everything. While Mike points out that superapps offer value that explains why so many pursue this ambition. He calls it the “Three S’s” – scale, stickiness, and sustainability.
Please be sure to listen to the full episode to catch the analysts sharing their choices for “Who Won the Week”.
This Week in Local is brought to you by Localogy. To learn more, please visit Localogy.com.