49: INSIGHTS 101: Closing the gap between traditional strategy and cultural internet research!
May 21, 2024
45:38
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Welcome back to another episode of the Untalented Podcast. Today we are joined with Melissa Eshaghbeigi.
Melissa Eshaghbeigi is a Creative Strategist and Cultural Researcher with a knack for forecasting trends.
After recently relocating from Toronto to London, Melissa sits down with Megs and Ellie to chat about what it is to be an Ethnographic Researcher and why she sometimes doesn’t fit into the traditional ad agency structure.
The girls discuss what an insight really means, the weird and wonderful pockets of the internet you can find them and the rise of independent strategists going against the grain of old school advertising.
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