#33 - Carlos Alvarenga - The Science of Persuasion

Carlos Alvarenga wrote the book on the persuasion. Literally (https://www.amazon.com/Rules-Persuasion-Communicators-Lead-Sometimes/dp/B0CDYWLPHW/). In this episode Carlos describes the key elements that make up the subtle art, or rather science, of communicating your point of view and bringing other people to adopt it as their own. Join us for this fascinating discussion about the use of key elements like character, personal history, emotion, and others - to communicate the truth in a way that others will accept.

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Alex Fink
Founder @ Otherweb, Inc