podcastsinenglish Level B.99 Marketing buzzwords
Nov 25, 2021
Explore the truth behind food labels like 'organic' and discover how strict regulations really are. Delve into the realities of 'free range' birds versus marketing promises. Is 'natural' a genuine descriptor or just a clever gimmick? Uncover the dubious claim of 'superfood' with no scientific backing. Learn what 'sugar-free' really means, as it may still contain sugar. Finally, find out how 'gluten-free' labeling isn't as strict as you might think. Be informed and cautious about marketing buzzwords!
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Organic Is Strictly Defined
- The label "organic" requires strict standards and most ingredients must be organically produced.
- It also prohibits pesticides, herbicides, and GMOs in the product.
Free Range Misconception
- Richard compares expectations to reality by describing what consumers imagine for "free range" chickens.
- He notes UK rules only specify space and access to open-air runs, which can still feel crowded.
Natural Feels Like A Gimmick
- The term "natural" is legally defined but the definition is logical and unimpressive to many consumers.
- Many people view "natural" as a marketing gimmick and are turning away from it.