Good Content with Shannon McKinstrie This is the Era of Experiences and Belonging
We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belonging. Whether you’re a brick-and-mortar shop owner, a realtor, fitness coach, business mentor, or product creator, what sets you apart is inviting your audience to feel something. In this episode, I’ll break down how to transform your content from “teachy and generic” to ME-centric and lived-experience focused. We’ll talk about crafting carousels and reels that put your followers in the story with actionable ways to make your messaging familiar, cozy, and inviting.
In this episode we’ll be covering:
- Why lived experiences matter more than generic “value” posts that sound like Google or ChatGPT.
- Shifting focus to Me-Centric hooks where you share real experiences, recommendations, and stories.
- Creating a sense of belonging and community allowing your audience to see themselves in your content, while also helping them feel safe.
- The growing desire for memorable, interactive experiences both online and in-person.
- Leveraging familiarity with hyperlocal content that mentions specific cities, states and other locations.
- Personalizing your content to speak to specific people making them feel seen and like they belong.
Featured content in this episode:
- ShannonMcKinstrie: 5 Subtle Content Shifts Driving Massive Growth in 2026
Recommended episodes:
- Episode 067: The Importance of Belonging on Social Media
- Episode 081: Your Next Powerful Piece of Content is Already on Your Phone
- Episode 085: Start Thinking Like a Marketer So People See Themselves in Your Content
- Episode 088: Find Your Content Rhythm and Build a Simple Content Strategy
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