Brant Cooper and Patrick Vlaskovits, "Customer Development"

For episode #99 of the podcast, I'm talking with the authors of the book The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. My guests are Brant Cooper and Patrick Vlaskovits, both are experienced entrepreneurs from California. We had a great discussion and I'm happy to bring a topic that will stretch the minds of Lean thinkers in many industries... so be sure to listen in even if you're not an entrepreneur... In this podcast, we discuss their book and the "Customer Development" methodology that was first published in Steve Blank's book The Four Steps to the Epiphany. This methodology is often used as part of the "Lean Startups" methodology and can be contrasted to a traditional "product development" approach. To point others to this, use the simple URL: www.leanblog.org/99. For earlier episodes, visit the main Podcast page at www.leanpodcast.org, which includes information on how to subscribe via RSS or via Apple iTunes. If you have feedback on the podcast, or any questions for me or my guests, you can email me at leanpodcast@gmail.com or you can call and leave a voicemail by calling the "Lean Line" at (817) 776-LEAN (817-776-5326) or contact me via Skype id "mgraban". Please give your location and your first name. Any comments (email or voicemail) might be used in follow ups to the podcast.