Interview with Jennifer Hartmann - Mastering UGC & Community Building - Episode #47

“No one on social follows a brand to be advertised to.”

As Director of Public Relations and Enterprise Social Media, Jen is responsible for protecting and improving John Deere’s reputation by leading an enterprise social media and public relations strategy for the company. Jen has over 25 years of experience in public relations, communications, and marketing with 12 of those years at John Deere.

In this episode of the podcast, we talked about John Deere’s 100+ year old content marketing history, why UGC is important to incorporate into a marketing strategy, defining a community and how UGC helps with community building, how she manages JD’s social media profiles in 54 countries, her advice to entry-level marketers who want to move up in an organization, and much more!

You can say hello to Jennifer on Twitter (let her know you’re coming from this podcast).