When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Product managers should consider new products – and their features – in the same way they would new employees, Mike Belsito says. What problems am I hiring them to solve? What will be my return on investment?
In this episode, Sean and Joe chat with Mike Belsito, a startup product and business developer with a rich background in creating big, important things out of nothing. In 2014, Mike co-founded Product Collective, now a 20,000-member community of like-minded product people. He conceived the idea to help folks like himself navigate this untamed wilderness called product management. Out of this product community, Mike spawned INDUSTRY a conference in just its fifth year and it’s already one of the largest product management summits anywhere in the world. Mike describes how him and his team, as product people, have grown and improved Product Collective and INDUSTRY. Listen to hear how they apply product management processes like the Jobs-to-be-Done (JTBD) framework, qualitative feedback, and metrics to their community and conference.