Honest UX Talks by Wix Studio #151 Designers become curators: UX in the age of generative UI
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Sep 17, 2025 AI is reshaping the design landscape, turning designers into curators of machine-generated content. The podcast discusses the emerging sameness in AI design outputs and what it means for creativity. Practical strategies are shared for breaking free from typical patterns, encouraging hands-on crafting and thoughtful curation. Listeners are invited to reflect on their fears and identities as technology evolves in the field of design.
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AI Is Homogenizing Design Languages
- Generative AI is making uniqueness harder because many outputs converge on the same visual and verbal language.
- This convergence forces designers to reconsider how they add distinct value in products.
The Purple Sparkles Slide
- Ioana describes a slide showing three converging AI design cues: iconography, color, and vocabulary.
- She recalls seeing sparkles, purple gradients, and repetitive assistant language across many AI UIs.
Signals Vs. Identity Risk
- Repeating the same visual cue for AI (like sparkles) can signal experimental features and set user expectations.
- But widespread homogenization risks erasing product identities across the web.