What’s the metaverse & why should you care? How are consumers expressing themselves digitally today? And what will that look like tomorrow? Where do brands have permission to participate? And how can they authentically engage in the absence of advertising? We speak with this year's Visionary of the Year: the Godmother of the Metaverse, Cathy Hackl, Chief Metaverse Officer at Futures Intelligence Group; and Travis Montaque, Founder & CEO of this year's Venture of the year: Holler; a Forbes 30 Under 30 and Entrepreneur Magazine’s “Most Daring” media leader of one of Fast Company's 2020 World's Most Innovative Companies. We discuss the future of media, the formation of culture and the do’s and don’ts for brands navigating the balance between purpose & commerce.