What’s the ideal word count for a successful cold email? To find out, tune into this episode of the Sales Evangelist Podcast.

In this episode, I sit down with Jason Kramer to discuss the ins and outs of effective email outreach. Jason, the founder of Cultivize, shares his proven framework for enhancing email effectiveness and driving better results in the sales process. 

Click play to gain actionable insights and strategies in email outreach.

Meet Jason Kramer

• Jason Kramer founded Cultivize, a company dedicated to helping businesses optimize their sales process through nurtured lead generation and effective use of CRM tools.
• With a marketing background and deep sales experience, Jason has pioneered innovative strategies for ensuring nothing falls through the cracks.

The Magic Number for a Successful Email

• One of the key takeaways from this episode is the ideal word count for an email. But what is it?
• To find out, tune into this episode at 3:33! This magic number ensures clarity and focus, making your emails more effective.

Effective Cold and Warm Outreach Strategy

• Jason sheds light on different strategies for cold outreach and warm leads. He provides a detailed email framework that includes:
• 1. Introduction Email (8:11 - 9:47): Short, to the point, focusing on the problem you solve.
• 2. Case Study Email (9:55 - 10:54): Provide proof of your solution’s effectiveness.
• 3. Follow-Up Emails (10:55 - 11:47): Checking if the prospect received your previous email.
• 4. Reintroduction Email (12:26 - 12:59): Offering additional value and insights.
• 5. Continuous Engagement (13:03 - 14:29): Using CRM insights, LinkedIn networking, and even text messaging for diversified touchpoints.

Best Practices for Email Subject Lines and Links

• Jason advises keeping email subject lines between a specific amount of words to increase open rates. 
• He also shares how many links you should have in your email to ensure higher domain quality and reduce the risk of getting flagged by spam filters.

"The quality of your domain name is a big deal, right? Because if you get blacklisted or be seen as a spammer. It's going to affect not only what you're doing, it's going to affect the whole company." - Jason Kramer.

Resources

Afterthelead.com

Jason Kramer on LinkedIn

Cultivize

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.            This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.            This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.