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Experts in cross-border e-commerce discuss the rise of young talents leveraging multilingual skills in China. Topics include captivating global audiences through engaging product presentations, challenges in live streaming sales, and the evolution of e-commerce in a major trade hub. They also explore the differences between domestic and cross-border live streaming studios and the demand for diverse talents in the industry.
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Quick takeaways
- Effective language use in marketing can attract international customers and boost sales.
- Cross-border e-commerce industry faces a significant talent gap, requiring comprehensive skills beyond language proficiency.
Deep dives
Success Through Multilingual Skills in Cross-Border E-Commerce
In the world of cross-border e-commerce, multilingual talents are gaining prominence by leveraging their language skills to connect with global customers. An example highlighted the success of a live streamer who presented products using various accents on platforms like TikTok, attracting international attention and positive feedback. By engaging customers in a fun and engaging manner, even those not interested in the products initially were enticed to make purchases, showcasing the impact of effective language use in marketing.
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Listen to the best highlights from the podcasts you love and dive into the full episode