Donald Miller is all about story. He is the author of several books, including multiple New York Times Best Sellers. After studying story for years and successfully using the elements of story to engage customers, Don created StoryBrand, a process any business owner or marketing team can go through to create a communication script that will increase sales. In this conversation Donald talks with Erik about how the principles of a good story can lead to a meaningful life.

Mentioned in this episode:

• Storybrand * A Million Miles in a Thousand Years
• The Storyline Productivity Schedule

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