Today we're going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes.
To help me discuss this topic, I'd like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.
Resources
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success