Thought Behind Things Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.
We dive into:
- The origin story behind Fitted
- How to build a brand without big capital
- Sourcing quality fabric locally in Pakistan
- Challenges of retail vs online
- CAC, marketing strategy, and automation
If you’ve ever dreamed of starting your own brand, or are curious about the reality of building a fashion startup in Pakistan — this episode is for you.
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Muneeb's LinkedIn: https://www.linkedin.com/in/muneebzafar1
Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid