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If the real estate market has gone to a terrible state, you must remember to go back to the basics of marketing and remember, you must always do where your passion is and what makes you happy. Tune into this episode as your host Scott Carson talks with Orange County Realtor and real estate investor Liza Florida about southern California's distressed real estate markets. Liza discusses her background in short sales and foreclosures and being a second-generation real estate investor. She wanted to help people, especially homeowners, by listening, educating, and serving them. She emphasizes that having a good relationship with them can eventually lead to sales considering she already has a big network of people in the real estate business accumulated through her 20 years.
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