Supporting Cast's Eric Barnett on Monetizing Audio: Ads, Subscriptions, and Audiobooks

While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds. 

Eric Barnett is here to walk us through these alternatives. Eric is the Director of Sales and Marketing at Supporting Cast, a company that provides subscription platforms for some of the biggest players in the audio world – NPR, Wondery, Pushkin, etc. He spends his days working with these partners to ensure that Supporting Cast provides them with a subscription platform perfectly tailored to their audience.

Before coming to Supporting Cast, Eric spent 7 years engrossed in the audiobook market at Findaway, an audiobook distribution platform that was recently acquired by Spotify. 

In this conversation, we cover the different subscription models Supporting Cast uses, how creators succeed with premium subscriptions, and the recent integration between audiobooks and RSS technology.

If you want to learn more about Supporting Cast visit their website www.supportingcast.fm. 

You can reach out to Eric at eric.barnett@supportingcast.fm.

Jeff is on all socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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