“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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Timestamps:

(1:42) - Alex's book launch success

(3:40) - Journey from unengaged to engaged lead

(5:29) - Role of lead getters in advertising

(7:33) - Strategy behind Alex's book launch

(10:11) - Power of progressive marketing

(13:03) - Applying methodology to sales cycles

(17:25) - Changing tactics: the first step

(18:12) - Personalizing approach: the ACA framework

(19:55) - The closer framework

(25:45) - The post-sale process: reinforcing the decision

(27:56) - Selling the vacation, not the plane flight

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Mentioned in this episode:

63: Richard Betts (Part 1)