In this episode of Sales Reinvented, sales expert Diane Helbig joins us to tackle one of the biggest hurdles in sales—handling objections. Diane shares her strategies for understanding and responding to objections with empathy, confidence, and a solution-focused mindset.

From listening carefully to asking the right questions, Diane helps us see how thoughtful responses can turn potential roadblocks into opportunities. Tune in as she outlines her top dos and don’ts, shows how empathy can build trust, and reveals how the power of listening and learning can lead to sales success.

Outline of This Episode

[1:00] The most common types of objections
[1:52] The biggest mistake salespeople make
[3:23] How Diane responds to objections
[5:17] The role of empathy in handling objections
[7:59] How to handle objections with confidence
[9:46] Diane’s top three objection handling dos and don’ts
[13:14] Overcoming your own objections

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Turning Objections into Opportunities with Diane Helbig, Ep #439