Notes From The Executive with Mina Amso Google Search Future: Is Artificial Intelligence the End of SEO?
Mar 2, 2025
Richard Conway, founder of Pure SEO, turned a $200 investment into a multi-million dollar digital marketing empire. He discusses the shifting landscape of Google search and the potential disruption AI poses to SEO. Explore the challenges of scaling a business in an AI-driven world and learn about his inspiring retreat with Richard Branson. Conway shares key principles for success, emphasizing self-awareness and adaptability, while warning that AI could lead to a 'race to the bottom' in digital marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
Humble Beginnings
- Richard Conway started Pure SEO with $200, leveraging his experience in digital marketing from a previous role.
- He built a basic website and offered services for $50/hour, focusing on over-servicing clients to gain traction.
Embrace the Grind
- Get comfortable with rejection and learn from mistakes, as they are inevitable in entrepreneurship.
- Prioritize building trust and delivering on promises, even if it means over-servicing initially.
Recurring Revenue is Key
- Focus on building recurring revenue through contracted monthly agreements.
- This provides stability and allows for strategic decision-making, such as hiring.
