Clicks 2 Bricks Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company
How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to create authentic content that connects with their customers in ways that traditional advertising just can’t. Join us as Kimberley unpacks her experience of touching the customer experience from end to end at Tractor Supply Company, working with an authentic team drawn from the company’s customer base, and her approach to content which engages employees across the business. Join us today to hear all this and more from this episode’s inspiring guest.
Key Points From This Episode:
- Introducing Kimberley Gardiner, Chief Marketing Officer for Tractor Supply Company.
- Background on Tractor Supply Company and its 52 000 employees across the country.
- What motivated her to leave the automotive industry in the hope of touching the customer experience from end to end.
- Changing dynamics in rural America since the 2020 pandemic.
- Continuous refreshing of the brand and the tiered customer experience.
- Personalizing the customer journey.
- KPIs including transactions and frequency.
- The incredible asset of authentic and hard-working employees.
- Commitment to team member content.
- Tractor Supply’s relationship with customer reviews.
- Tech priorities for 2024 and the company’s relationship with AI.
- What it has been like for Kimberley to work with a smaller budget than automotive.
- Where the ‘life out here’ brand line originated from.
- How Kimberley’s experience in automotive has enhanced her approach to marketing at Tractor Supply.
- Her advice to go broad when seeking out mentorship and advice.
- A suggested guest: Wendy Martin at Floor and Decor.
Links Mentioned in Today’s Episode:
Kimberley Gardiner on LinkedIn
Tractor Supply Company on TikTok